Blog Optimization Tips

In the previous post, we have seen an introduction about Search Engine Optimization. Let's have a brief glance into some very useful, effective blog optimization tips which every SEO should be familiar with. The idea is to convey the basic steps for optimization of a blog to the reader here.

We know that optimization is related to three basic steps called CRAWLING, CATCHING and INDEXING. Each web page, blog etc undergoes through these procedures by search engines such as Google in order to get listed when an appropriate query is entered by the user. Optimization tips highlight the probability that a page will be indexed by Google and then listed in the first few pages.

Generally, a web page contains two sections; Head and Body sections. Optimization needs to be carried out to both the sections of a page. Usually the head section comprises of mainly two parts:

Title: This is the main heading of a web page or blog or post etc.

Meta description/Snippet: This is a small piece or brief of extract given under a title describing about the page.

Head section Optimization

The optimization in the head section of a page is associated with title and meta description optimization. In the case of blog optimization, meta description need not be included. The tips applicable to the title can be used for the meta description as well.

Title Optimization 

A title is the heading or name given to a post. For title optimization, carefully note these tips;

•  The number of characters in the title should not be more than 55-60.
•   Pixel width plays an important role than the number of characters. It should not be more than 512 pixels.
•  Use of capital letters should be minimized as capital letter has more pixel width.
• The title used in a blog should should be unique otherwise it can cause title duplication. 

Body section Optimization

The body section of a blog consist of the content. For better blog optimization tips, the content optimization need to be further classified into

1. Anchor Text Optimization
2. Image optimization
3. Authorship authorization

Anchor text optimization

Keywords or words to which hyper links are added are called anchor texts. These are the texts shown in blue color in a blog. It acts as a fuel to stimulate crawling. When a user encounters any term that he or she is not able to understand, the hyper links added to it acts as a reference. It can be done in two ways either by selecting the word and adding the URL of the required site to the link box or by adding the link in the HTML page as <a href="http://henaseoanalyst.blogspot.in/2016/08/introduction-to-seo.html" rel="nofollow". Some tips to note while anchor text optimization are:

• The focusing keyword should not be given as the anchor text.
• When a hyper link is added to a keyword, in case the site is of lower ranking than ours make sure to tick the 'rel=no follow' box.
 

 

 

Image Optimization

Optimized images are a key to the success of a website. If required we can add hyper links to the images used in a blog. This is more effective in the case of a supporting blog wherein the blog written is a form of marketing strategy for the service web page. In a static page such as an HTML page, image can be added as <img alt="white hat and black hat". In a dynamic page such as a blog, the file name can be given in the ALT TAG box. Some useful image optimization methods used in blog optimization are:

•  For optimization when an image is downloaded, it has to be saved under the keyword using which we want the image to be listed. Hence, selection of ALT TAG is crucial.
• The focusing keyword should not be given as the ALT TAG. If given so it will act as the anchor text and our site may not be listed.

Content optimization

Other than the anchor texts and images used in a blog, the descriptions or explanations written in the content area have to be carefully scanned to avoid keyword stuffing.

•  Keyword density has to be between 4-5% to avoid keyword stuffing.
• It is a good option to give the focusing keyword at the beginning of a paragraph. 
• Lengthy sentences should be avoided.
• Sometimes the focusing keyword can be given in bold or in gray color. Although this is just a myth, this can be one of the effective blog optimization tips.
• The focusing keyword can be given before, or. as this highlights the focusing keyword.

The font size and style in a blog is user dependent.

Authorship Optimization

This is to establish the authority of the author on his/her blog. A link is added to the author name which directs the reader to the profile of the author. Authorship ranking increases when multiple renowned authors collectively publish in the same blog.

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The above mentioned are a few effective blog optimization tips. These can come handy for every new search engine optimizer. With better experience and research skills, we can come forward with better optimization tips and tools.

  Hena